Resource
Five questions your website must answer
If a visitor cannot answer these in a minute, they leave. Here is how to check your own site.
Open your website on your phone and pretend you are a potential client who has never met you. Can you answer these within a minute?
- Is this service relevant to me?
- Who will I be working with?
- What will happen?
- What does it cost?
- How do I take the next step?
Most practitioner sites answer the first and skip the rest. Price is the one people avoid, but a clear price (or a clear 'from' price) filters out mismatched inquiries and makes the right people more confident.
Fix the gaps in that order. The next step should be a single, obvious button.