Resource
Pricing a peer support session without apologising
How to set a price you can say out loud, and why a clear price brings better inquiries.
Most new practitioners price too low and hide the number. Both come from the same worry: that charging makes the work less caring. It does not. A clear, fair price is what lets you keep doing it.
Start from the hours, not the market.
- Decide how many client hours a week you can do well. For most people it is between eight and fifteen, because every session has preparation and notes around it.
- Decide the monthly income the practice needs to produce.
- Divide. That is your floor. Below it the practice is a hobby that costs you money.
Then look at the market only to check you are not wildly outside it. If you are below it, raise the price. If you are above it, your offer needs to explain why, and it may well be able to.
Say the number plainly on the website. "Per session, $45" is better than "contact me for rates" in every way that matters:
- People who cannot afford it do not spend a week hoping, and you do not spend an hour on a call that ends awkwardly.
- People who can afford it stop wondering whether you are expensive.
- A price signals that this is a real service with a real person behind it.
Offer one lower-cost route for people who need it, such as a block price or a small number of reduced places, and say how to ask. That is kinder than a low price for everyone, and it keeps the practice alive.
If your pricing page is the part of your site you keep not finishing, a Website Review will tell you exactly what to put on it.